Devotion Nutrition Rebrand Social Media Launch

 
 

Devotion Nutrition's previous social media feed and branding:

  • Inconsistent colors, compositions, and proportions

  • Friends/business staff modeling

  • Packaging is hard to read

  • Not eye-catching or engaging

  • Unsentimental crafts and cheap props

Out with the old, in with the new!
 

Devotion Nutrition got a fresh, protein-packed punch of rebrand,

and I got to deliver the visuals.

 

A peek at the 30-day Instagram feed I designed and produced. Click on any image to expand it.

 

Video of the corresponding asset in the feed.

 

Food might be my favorite model.

Working through ORCV Studios | Digital Creative Solutions in Los Angeles, I delivered 30-days of design-forward Instagram content for Devotion Nutrition's product rebrand launch. This brand features sweet zero calorie flavor powders that are popular among bodybuilding competitors. The rebrand was geared towards a Nike-wearing, sporty fitness audience of 25-40 year olds, mostly female. My goal with this project was to create a series that is visually striking as individual images, but breaks the visual boundaries of the traditional 3x3 grid of the Instagram feed. 

In contrast with the previous branding, I made my visuals:

  • Consistent in colors, mood, lighting, and proportions
  • Clear to show off the new, bolder packaging
  • More "expensive" with materials and editing style
  • Eye-catching and engaging
  • A goal for fitness consumers to notice and strive for
 

Battels Hardware 75th Anniversary Event

A sample of promotional Instagram stories, including a countdown and reasons to celebrate Battels.

A sample of promotional Instagram stories, including a countdown and reasons to celebrate Battels.

Vector logo and postcard design process, which included a photo flat lay of the logo using hardware pieces from the store.

Vector logo and postcard design process, which included a photo flat lay of the logo using hardware pieces from the store.

Banner design process.

Banner design process.

T-shirt design process.

T-shirt design process.

Battels75-MKim-149.jpg
 

Family, fun, and a fresh campaign.

I designed a branding identity, full social media and banner campaign, and photograph the 75th Anniversary event of a local Whittier hardware store. The goal of this project was to create a fresh but historical marketing outreach campaign and invite members of the community, to an event on May 19, 2018.


Logo and business card design for Whiterock Business Solutions

Whiterock business card.jpg

Sustainable and to the point.

Jeff preferred a modern but relatable logo design for his consulting practice, Whiterock Business Solutions. I designed a geometric logo that would be easy to reproduce and embroider, and designed simple cards to suit his brand's personality.


Pub Stomp Web Banners

Pub-Stomp-web-page.jpg

Never overexplain Overwatch.

I designed infographic web banners for a gaming event called Pub Stomp: The Summit, a sponsored gaming tournament for high schoolers. The client wanted simple, informative banners to head the site. 


Logo Design for Oxnard Internet Security

Oxnard-Branding.gif

If design doesn't work out, I can always start Oxnard, I guess.

Oxnard Internet Security is a fictitious company that I created a logo for. The looping gif above describes my process.

 

Choose your own adventure: